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November 2015 Archives

New PSA campaign targets underage drinking and driving

Teenagers in Kentucky and across the U.S. are the targeted audience for new public service announcements addressing underage drinking and driving. The National Highway Traffic Safety Administration and the Ad Council have once again collaborated to launch a drinking and driving prevention campaign. Since the 1980s, the partnership has been responsible for the creation of a number of other successful anti-drinking and driving campaigns including 'Friends Don't Let Friends Drive Drunk" and 'Buzzed Driving Is Drunk Driving." The new 'Ultimate Party Foul" campaign endeavors to reach the younger generation and bring to the forefront the devastating and possibly permanent consequences of driving under the influence.

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